Released on: July 6, 2008, 3:39 pm

Press Release Author: Lee E Hill, www.BackgroundNow.com

Industry: Internet & Online

Press Release Summary: www.BackgroundNow.com has been around since 2003, why has the
website\'s traffic suddenly boomed?

Press Release Body: HOUSTON, TEXAS, July 7, 2008

www.BackgroundNow.com has been around since 2003, providing background check
services exclusively to businesses. In the beginning, its marketing centered around
pay per click advertising. Also, it contracted a Search Engine Optimization firm to
cultivate relevant organic rankings in Google, Yahoo! and other search engines. And
it maintained email campaigns.

In 2004, www.BackgroundNow.com released the SEO firm because it failed to meet
objectives. In 2006 it discontinued pay per click, feeling the prices for key terms
had risen out of reach, then increased commitments to email marketing and began
social networking efforts at LinkedIn.com during 2007.

It\'s business continued to grow with a cadre of loyal customers that consistently
sent referrals to www.BackgroundNow.com and new business from LinkedIn
relationships. The marketing produced steady sales, but not much website traffic.
Early in 2008 Alexa ranked www.BackgroundNow.com just better than number 5-million
in the world.

Then a change in philosophy took place. The site began transforming its closed
facade, which emphasized security, exclusivity and protection of proprietary
knowledge. It began publishing background check expertise and free background
checks that anyone could use and introduced a special Google search tool customized
to locate free background check information and related resources. Now anyone,
including www.BackgroundNow.com customers could access background check sources,
guides, and free advise.

Now over 950,000 pages are indexed by the search tool and keyword search refinements
are shown above search results to help users search with more precision and locate
the source they need. For example, a search for Fresno County Court followed by a
click on \"Criminal Records\" will refine the search to locate references and links to
the Fresno\'s online public access to their criminal records at
www.BackgroundNow.com. It\'s easy to use and rich in useful content.

Opening the doors to free background checks and free guidance from government and
professional sources changed the face of the website. Traffic to
www.BackgroundNow.com is booming. Alexa ranks its traffic within the top 1-million
sites in the world and top 500,000 in the United States. And INC, the
entrepreneur\'s magazine, headlined www.BackgroundNow.com at its website Inc.com.

About www.BackgroundNow.com
Informed Networks Corporation is a background check services company. Its
www.BackgroundNow.com provides extensive background check services to its customers.



Web Site: http://www.backgroundnow.com/

Contact Details: Contact
Lee E Hill
Informed Networks Corporation
www.BackgroundNow.com
Lee@informednetworks.com
1 (713) 784-3232 x3142